CRAFTING YOUR CRAWL OFFER

Your offer might be the most important piece in determining if you have a successful Crawl experience. 

Most likely, our crawl will be unlike any other wedding show you’ve done, which means you’ll want to plan accordingly.

Here’s what we mean: 

Our party buses will be staggered throughout the day, meaning you’ll have a maximum of 16 couples at your venue at any time, giving you the opportunity to have better one-on-one conversations than you might at a traditional show. 

The downside is that we’re on a schedule. After the couples have gotten to spend some time at your venue, they’ll be boarding the party bus to head to the next location. There’s no coming back to you later to ask more questions.

So, to maximize the time you have, it will be extremely important to have a clear message for how couples can take a next step with you in the moment. 

Connect your offer to a next step.

What is the next step you want couples to take with you? Is it…
…scheduling a consultation?
…requesting a quote?
…signing up to win an add-on to your services?

Whatever that is for you, make sure your offer is connected to the action you want folks to take that day. 

As part of your vendor package, you are going to get the names, contact info, and anticipated wedding date of everyone who joined us. So, don’t waste your time collecting leads. Instead, book next steps.

When we do shows for Tony Mellinger Weddings, our goal is to book phone consultations. A name and phone number is not enough. We want a booked call on Tony’s calendar! So, we show up with a great offer and tell couples that in order to lock in that offer, they need to book a phone consultation today. And we have iPads ready to book 30-minute consults on the spot. We don’t let them scan a QR code, because we know they won’t come back! We want the booked consult before they leave our booth.

Last wedding show, using this strategy, we booked 42 phone consultations and from that, 12 weddings. It was a huge success! All because we connected our offer to the next step we wanted couples to take. 

So, what is the best offer to help you meet your business goals?

While the easiest offer is a discount on your services, there are lots of other ways to package an offer. Consider, instead, doing an upgrade or add-on to a package when they book with you. For example, a florist might throw in free boutonnieres with the purchase of a floral package.

And never give away a goodie to someone who doesn’t book business with you. The offer should be an incentive to work with you, not simply a giveaway. 

Finally, once you have your offer dialed in, let us know what it is! These are great things for our bus hosts to share with couples as they travel together from venue to venue. Simply email lisa@tonymellinger.com with that offer and I’ll make sure our hosts have it at their fingertips!